Done in 2013
Sorri Bauru - Redesign
SORRI (SMILE) is an organization focused on supporting people with any kind of disability, aiming to ensure their social inclusion and rehabilitation.
"The ideal that moves us is the concretization of an inclusive world, in which everyone would be able to live with diginity and respecting the human diversity."
The main goal was to create an symbol easily recognizable even for people with visual or mental disabilities and all the kinds of people that could be having contact with the instituition.
After estabilishing this, we started to search the brand essence and which emotions should be expressed by the symbol.
The Symbol was created by the fusion between the most primary calligraphic "s" and the shape of a smile.